As you might know we provide refrigerated ummm refrigereted errrr refridgerated transport.
That’s definitely the right spelling! ;0)
And a few people have let us know we’ve mostly spelled it ‘refrigerated’ on the new site and gently suggested we might look a little silly! That makes us sad ;o(
Here’s The Thing
But here’s the thing. Lots of our customers find us through Google.
And for every person (that’s you!) who knows how to spell ‘refridgerated’ another 9 people spell it ‘refrigerated’! Wow!
So we’re stuck a bit – we really want to come up high in Google for the term ‘refrigerated transport’. And to do that we need to have the word ‘refrigerated’ around the site a bit.
So that’s what we’ve done for now.
Our web guys have a few strategies to address the issue in the coming weeks as we see what works and what doesn’t work with Google.
Please Don’t Think We’re Dopey!
We’ll keep you posted. In the meantime, don’t think of us as a bit dopey!
Think of us as willing to look dopey so we can help as many customers as possible.
Hope that all make sense!